Vella Color Touch trademark presented several collections of gentle tint paints. Customer reviews confirm the absence of ammonia in the formulations, which does not affect the ability of the pigment to paint over gray hair and give it the necessary shades.
Paints with natural ingredients are washed off within a month after dyeing, helping owners of different hair colors to give the image a new look, or to repeat the procedure, choosing the same shade.
Who makes Wella Color Touch hair dye?
Wella Color Touch was founded by the German brand Wella AG, which has existed since 1880. It is a leading corporation in the creation of cosmetic products in the field of perfumery, cosmetics and personal care products.
Since 2015, Wella AG has been owned by Coty Inc., a company known to the world for its efforts to supply the female half of humanity with high quality natural products at an affordable price.
Products of this brand appeared in Russia back in 2003, when the era of mass unemployment ended. Imported goods remained an unattainable trophy for many fashionistas, but it was the Wella Professional brand that was able to amend the field of figurative art.
Composition of dyes
"Vella Color Touch" (customer reviews allow you to make sure of the gentle effect of pigments on the scalp and hair in general) is considered a new line of cosmetic products, which is presented in the form of several series of hair dye products.
The composition of paints contains the following ingredients:
| Sodium Lauryl & Sodium Laureth Sulfate | Lauryl and laureth sodium sulfates are used in the composition to obtain a large amount of foam. These are organic surfactants, without which fat dissolution is impossible. If the paint did not have these components in the composition, it should be applied only to clean hair. |
| Cocamide mea | Cocamide MEA is a detergent surfactant that has a snow-white thick consistency. It is needed to preserve the color palette and opacity of the structure. |
| Laureth-2 | Laureth-2 is used in cosmetics for foaming. Such emulsifiers are considered natural, as their properties are close to natural natural cleansers. |
| Ethanolamine | The component is a stabilizer that is responsible for the properties of the amino alcohol. In paints, it is present in the form of an oily liquid that can saturate the texture with various pigments. Ethanolamine affects the severity of ammonia odor by being the primary alcohol and amine |
| Glycerin sterate | It is used in hair dyes to soften the effects of aggressive surfactants. It is an emulsifier derived from glycerin. In some cosmetics, it serves as a thickening consistency |
| Hexil cinnamal | Artificial flower scent. It can sometimes be found in chamomile oil extract, which gives hair a velvety texture. |
| Caprylyl glycol | This component is responsible for moisturizing and stabilizing the active ingredients. Without it, the paint would be very thick, viscous, and would not be distributed over the entire surface. It should be noted that this ingredient is prohibited in the EU, since it is it that causes a strong burning sensation in the scalp and can cause a strong allergic reaction. |
| Benzyl benzoate | It is an oily substance that has a light aroma. Basically, it serves to provide an antiseptic effect.Opened paint packs can be stored longer thanks to this component. In perfumery, it is used to dissolve individual particles, and in cosmetics it acts as a plasticizer or fixative. |
There are also other chemical components in the composition, which also belong to the types of emulsifiers and stabilizers.
Advantages
The manufacturer claims that the paint has a gentle effect on the scalp and hair. It is intended for those who have weakened and damaged hair. At the same time, pigments do not negatively affect the structure of hair follicles.
The composition also contains keratin and natural wax, which helps girls to achieve a shiny lamination effect after toning the color.
This gentle professional hair dye is washed off after 4-5 weeks of wearing. At the same time, the manufacturer assures that the patented formula is specially designed so that women can re-color the strands in whole or in part without using a wash of the previous shade.
There are positive aspects to this:
- The color scheme can be changed regardless of the color that was used previously.
- The paint is washed off completely, leaving no pigments of other shades on the hair.
- To dye your hair a different color, you can wait until the previous shade is washed off. This opportunity allows young girls to try several images for their image.
- The paint can be used to tint individual strands.
- The paint does not contain ammonia, therefore it does not dry out the scalp and does not spoil the hair.
- To choose the most suitable tone, you can use different shades and scales - for blondes, brunettes and not only.
- Innovative technologies have made it possible to create a dye with a minimum of harmful components and a maximum of useful ingredients that lie and care for the hair even during the dyeing process.
- The color pigments are selected to give the final result a natural look. The strands will not differ by more than half a tone.
- Multi-faceted shades include several color palettes, which are presented in the form of 70+ scales. They are suitable for seasonal coloring, image modification and root tinting. The latter remains unchanged, as well as halftones in the base shade palette.
- Several series have already been divided into formulas Relights Select, Plus Trispectra, Sunlights.
- The scales of basic shades are presented separately, which have remained unchanged.
- The Special Mix series has also been developed for creating mixtones.
- The Relights Select range is designed for highlighting and coloring hair. There are only 5 shades in the assortment, which can be supplemented with mixes from the previous collection.
- Coloring pigments in all collections of paints have a gel structure that is easy to apply and spread over the hair surface.
- The patented formula contains natural ingredients that do not lose their properties at pH 6.5, despite the absence of ammonia.
- Some color ranges are suitable for re-dyeing hair immediately after using a permanent dye from another series. This will help make the end result deeper, more expressive and multifaceted.
All colors of different lines can be mixed with each other to create new shades and halftones. The Plus Trispectra range is specially designed for gray hair. The composition contains an innovative formula that has a 3D effect of a multifaceted combination of several shades. Almost 78% of gray hair can be painted over with natural colors.
Other scales can be used for dyeing gray hair only after mixing color pigments.
Toning agents are considered to be more gentle in composition, since oxidizing emulsions of 4% or less are present in their line. For Relights and Instamatic, you need to purchase an additional 1.9% developer.
disadvantages
Despite the presence of specialized series for dyeing gray hair, Wella Color Touch is considered a gentle dye that cannot completely "hide" this defect.It is also not suitable for those who have decided to radically change their image. This line of pigments is designed to correct the tone and give the hair new shades of undertones.
Quality assurance
"Vella Color Touch", reviews of which indicate that the dye does not spoil the hair and retains the color persistent for a long time, has a worldwide reputation. The company annually participates in the international Trend Vision Award competitions.
Thanks to him, the brand “releases”, like a conveyor belt, new specialists in the field of image creation, cosmetology and hairdressing. The best of them were recognized in the Color Artist, Style Mater and Men`s Hair categories. Wella Trend is a new international standard certificate awarded to graduates of world schools and brand partners.
Shade range
Wella Color Touch produces the following paint lines:
- Basic palette includes 10 basic shades in 3 different scales. They are suitable for those who wish to achieve a natural shine, painting over gray hair by 50% and 70%.
- Plus line created to brighten the effect and paint over the first gray hair. The range includes 16 shades that can be mixed with other pigments in the series.
- Sunlights line created in the manner of "touching the sun". The range is presented in 22 different sunny shades, which allow you to lighten your hair by 1-2 tones maximum. This product line is also suitable for those girls who want to add volume to their hair by highlighting and toning individual strands.
- Relights red the line helps to freshen up the coloring effect. With 5 shades, you can enhance the brightness of a dull color. The range is suitable for all hair types.
- Instamatic line presented in 6 different shades that have a blue-violet undertones. Soft undertones suit blondes for a platinum effect.
The Color Touch baseline also includes shades of brown, red and natural.
What do the numbers in the shade designation mean?
The color matching system is defined by numerical values:
- First digits indicate a shade of natural color. For example, “1 /”, “2 /” and so on will indicate the degree of brown color. The larger the number, the lighter the shade will be. The first number indicates a dark brown scale, and each subsequent number indicates "light brown", "dark blond" and so on, according to the names that correspond to a lighter tone or half tone.
- Double digits "22 /" or "44 /" talk about the intensity and severity of the color palette of a natural shade. A girl whose hair color in the natural range is brown, but bright, must choose a shade corresponding to the same figure.
- Highest color "12 /" designed for lightening blond up to 5 steps.
If there is no shade depth indicator in the marking, then the paint can be used as an additional shade, as in the case of double numeric parameters.
You should also consider the nuances:
- D is a complementary shade;
- C is the root or semitone.
If the shade is specified in the CD-palette, it means that the main and additional tones will be expressed at a concentration of 70/30%.
Packaging appearance
Vella Color Touch is supplied in a new packaging that contains the paint color, visual interpretation of the pigment and instructions. Depending on the selected range and series, the packaging may contain information about "Cont." shade and "Mix" an additional tone that will prevail after dyeing natural hair.
Despite the reviews that this paint is capable of completely blocking the color of gray hair, you should follow the instructions to obtain the desired effect. The package itself also bears the inscription "Ammonia Free", which indicates the absence of ammonia in the composition. There is a hologram and a quality mark next to it.
What is included?
The set includes only instructions and gloves. The oxide must be purchased separately, and for this you must select the desired% developer. It is 1.9% and 4%.
Dye volume
In the package, the dye has a volume of 60 ml.It can be used with a developer or oxidizer in equal proportions or in a 1: 2 ratio, depending on the color, scale and series of the selected line.
| Line name | Using | Oxidizer | Proportions | Compatibility | Excerpt |
| Color Touch base shades | Toning, coloring and covering of gray hair by 50% | Emulsion at 1.9% or 4% | 1: 2 or equal | Mix series | 20 minutes. without heat or 15 min. with warmth |
| Plus | Toning gray hair by 70% or more | Oxidant of the same series 4% | 1: 2 or equal | Only with paints of the same series | 20 minutes. without heat or 15 min. with warmth |
| Relights | Toning strands after highlighting for lightening by tone or semitone | Developer only 4% | 1: 2 or equal | With pigments from the Sunlights range | Lightened scales: 5 min. with warmth Red scales: up to 25 min. without heat |
| Sunlights | Light toning and lightening | Oxidizer / developer 1.9 or 4% | 1: 1 (30 g paint and 30 ml developer 1.9% or 4%) | With paints from the same range | 20 minutes. without heat or 15 min. with warmth |
| Instamatic | Muted shades with platinum effect | 1.9% or 4% developers / emulsions | 30 g of paint requires 30 ml of oxidizer 1.9 or 4% | With shades of the same series | 5-20 minutes depending on the desired degree of color intensity of the shade, without heat |
For full coverage of gray hair, the manufacturer recommends mixing the base tone with the base pigment to obtain a pure color effect. As a result, gray hair will have a basic tone or semitone that will hide the effect of gray hair.
Instructions for the use of hair dyes Vella Color Touch
Vella Color Touch (user reviews recommend using a cold type of hair dyeing) can be used in equal proportions to obtain a rich color, or in a 1 to 2 ratio for standard dyeing techniques.
In the latter case, the degree of ink intensity will be higher. Apply in equal proportions paints from the Instamatic range. To achieve the effect of lightened strands, you need to use 2 times more 4% emulsion.
There are 2 types of staining:
- With heat - the dye is applied to the hair after a perm or using hot fixing agents (straightening).
- No heat - applying dye to dirty or clean hair without pre-curling or chemical treatment.
The paint should be applied to the hair roots, spreading over the entire length. To achieve a more pronounced effect, you need to keep the composition for 15-20 minutes. The time can be increased by 5 minutes. After aging, the paint must be emulsified with water and washed off. Wella Professional color stabilizer can be used to consolidate the result.
Gamma of shades for highlighting and coloring strands must be prepared according to the instructions. The dye should only be applied to clean, towel-dried hair. To achieve a bright effect or to paint over gray hair by 70%, you need to dry it completely.
If the texturing procedure was carried out before painting, the paint should be kept for 5 minutes. less than indicated in the instructions, according to the selected type of exposure.
Where to buy an original product, prices
Despite the popularity of Wella Professional paints, this product is not available in all specialized stores.
Original products are sold at the following addresses:
- Cosmoprofi - Moscow, per. Luchnikov 4, d. 2. Not all new collections are presented in the assortment. The red range of shades has not been updated, but you can order products through suppliers.
- "Gallery of cosmetics" (proficosmetics website) offers a wider range of color pigment lines. The only drawback is that 1.9% oxidizers are not always available. Emulsions 4% are presented in 120 ml bottles.
- "Karamel Shop" offers only paints without emulsions. The store is located on the lane. Maly Golovin, 5.
- Specialized school and beauty salon "Wella" also offer paints and emulsions in different concentrations and shades. You cannot purchase products through the online store. The pre-order must be picked up in person.
The cost of oxidizers and developers for 60 ml is 110 rubles. Emulsions with a volume of 120 ml cost 440-520 rubles. depending on the concentration 1.9% and 4%. 1000 ml bottles are sold for 745-980 rubles. Paints cost 590 rubles.Shades of light scales, where 2 numbers are indicated in the parameters after the fraction, cost 830-850 rubles. for the same volume.
It is better to order paints and emulsions of the Vella Color Touch brand from an authorized distributor. On the site, you can choose a suitable range of pigments, choose toning and choose a half tone depending on the concentration of the oxidizing agent and the color developer.
Also, based on customer feedback, it is recommended to purchase a paint squeeze wrench and a color stabilizer, which will help keep the shade bright longer.
Video about hair dye Vella Color Touch
Self-toning hair with Vella Color Touch: