Swimwear Victoria Secret (Victoria's Secret) 2020. Fashion trends, photo: one-piece, bandeau, separate, bikini, with shorts, push up

The name of the American brand Victoria's Secret is translated as Victoria's Secret. Her secret lies in the belief that lingerie, swimwear and outfits should combine comfort and sexuality. And in 2020, Victoria Secret continues to delight women with a new collection within the framework of the established philosophy of the brand.

About Victoria's Secret

Victoria's Secret is known for its swimwear and lingerie collections. The main goal of the company is to form courage, confidence in a woman, and increase her self-esteem. The combination of American confidence and European sophistication creates a unique and unrepeatable image of a modern and relaxed lady.

The company was born in the 1970s, when its founder, Roy Raymond, decided to present a sexy and elegant lingerie to his young wife. However, the trip to the boutiques was disappointing - all the goods would be similar to each other and did not meet Roy's requests at all.

The solution turned out to be simple: with an MBA and knowledge of the basics of doing business, Raymond opened his own store and developed a line of lingerie that responded to his ideas of feminine sophistication and beauty.

The name of the company is dedicated to the English Queen Victoria. We are talking about her secret, that is, her contribution to the world history of fashion. It is to her that brides owe snow-white dresses and orange blossom jewelry, and the queen was also famous for her love of corsets, which have now become one of the most piquant details in women's wardrobe.

The first boutique appeared in 1977. After 5 years, the business has expanded to 6 stores and product sales through catalogs. The latter decision was especially successful, because in those years not every woman was ready to openly enter a retail outlet where erotic underwear is sold. With the help of booklets, they were able to place an order without leaving home.

The business was later sold to Leslie Wexner, the owner of Limited Brands. The latter retained the ability to purchase lingerie from catalogs and relied on the production of affordable but elegant products.

Until now, the basis of the Victoria's Secret concept is the availability of models suitable for any figure.

By the early 2000s, several shops had become a huge world, giving women the opportunity to feel like luxurious beauties.

The assortment was expanded, and the following lines appeared:

• nightwear and shirts;
• shoes;
• evening dresses;
• perfumery;
• soft toys;
• swimwear.

Now Victoria's Secret provides customers with maximum comfort in purchasing goods. Catalogs issued in millions of copies have survived, online stores are operating, collections are regularly updated in boutiques.

Features and benefits of products

Swimwear and lingerie under the Victoria Secret brand are distinguished by romance, luxury and sexuality. This is undoubtedly the merit of Leslie Wexner: as a man, he knew exactly how a woman should be dressed in order to appear as attractive as possible.

The main advantages of the collections:

• use of materials suitable for allergy sufferers and women with hypersensitive skin;
• the presence of lace trim on most models;
• unique design developments;
• preservation of the original color for a long time;
• use in the production of Egyptian cotton;
• variability of color solutions, which allows the owner of any skin type to choose the right shade;
• minimal susceptibility to damage and external factors;
• high ergonomics of each item;
• sewing technologies that meet modern standards and requirements;
• lack of absorption of unpleasant odors, including sweat;
• taking into account the features of various types of figures;
• sophistication, fashion and sexuality.

Size chart

Victoria Secret (swimwear of 2020 became the crown of grace and sophistication) strives to make the products fit beautifully on any figure, therefore the brand's dimensional grid is extremely detailed.

To find a perfectly fitting swimsuit, you need to measure:

• bust;
• waist;
• hips.

Based on the results, you can choose a model that fits your figure perfectly.

It is often difficult to specify the size of the bra.

To get accurate information, you must:

• measure the exact circumference under the bust;
• divide it by 2.54 - in the US, measurements are taken in inches;
• add 5;
• round the final result down;
• measure the chest in the most protruding part;
• divide again so that you get the result in inches and round down;
• to get the size of the bowl, subtract the first from the second value.

It remains to look at the table and understand exactly which size is suitable.

How much are

The range of prices for swimwear depends on a number of parameters:

• used material;
• durability;
• the presence of decor and material features.

Victoria Secret (2020 swimwear is varied in cost) sets prices for the most exclusive models at several thousand dollars, however, the average price fluctuates within a few thousand rubles. The main range is 6000-12000 rubles.

How to distinguish the original

The high popularity of the brand also has a downside: a significant number of replicas and outright fakes appear on the market.

To distinguish the original from counterfeit products, you must follow the following guidelines:

• studying packaging. It can be of 2 types: a branded bag with a barcode and an article number, or a branded cardboard box;
• the company located factories for production in China, Indonesia, Thailand and Sri Lanka. The presence on the tag of information about the manufacture in the United States indicates that the linen has nothing to do with Victoria's Secret;
• Considering that the company's products are positioned as premium, the price for them cannot be the same as for swimwear from other brands. If the cost is comparable to the products of other brands on the shelves or in the assortment of online stores, then the swimwear is not original;
• it is necessary to study the tag. In total, several varieties are presented, and the six-digit article and the code assigned to each shade in the palette are necessarily indicated on the original products, which is not on the replicas;
• real Victoria's Secret products are necessarily made of double and sometimes triple layers of fabric;
• a feature of this product is rich and pronounced colors, fakes are usually much paler;
• the seams are made extremely neat, have a flat shape;
• swimwear retains its original appearance even after active use and numerous washes.

Varieties of original tags:

• black and transparent;
• pink and white;
• both are transparent;
• 2 white, made of silk;
• made of satin and in different colors - are present only in the Pink collection;
• printing directly on the material of the product in gold font.

How swimwear look on ordinary women

Victoria Secret (swimsuits of 2020 and previous collections were demonstrated on models with perfect bodies) decided to pay attention to the brand's philosophy, namely, that products should adorn a woman with any figure.

On the Malibu beach, an unexpected experiment was carried out: ordinary girls put on Victoria Secret swimsuits and tried to reproduce the pose of each fashion model. The purpose of the photo shoot is to demonstrate to women with different shapes how the swimwear of a famous brand actually looks.

In the photo you can see amateur models with a curvy body, cellulite and cosmetic imperfections. Each of them was interviewed, where courageous women talked about their own feelings during a photo shoot and their feelings about the differences from the ideal figures of professional models.

2020 Trends

In 2020, Victoria's Secret launched a collection with several varieties of swimwear and announced new trends for the season:

• natural tenderness. The swimwear is characterized by a combination of simple cut and visual exclusivity. Most of the models are produced in one shade or a combination of 2 contrasting colors. In addition, the company presented products with flower prints to women;
• monokiki and bando - the basis of summer 2020. Whole products are presented in 3-4 versions, the rest are separate. For the one-piece swimsuits, the retro style was used, and the cutouts added sexiness;
• organic decor. The decorative elements are added discreetly and form a single whole with the patterns of swimwear, without standing out or conspicuous;
• Haute couture... Several bustier models are adorned with gilded chains, contrasting with the feminine fragility and grace.

Colors

Victoria Secret in 2020 presented swimwear in juicy and bright colors:

• the black - a timeless classic. Suitable not only for the beach, but also for events held near the water. Ideal for any figure, helps to hide imperfections in shape and highlight beautiful body parts;
• white - the choice of touching youth. The models are designed for young, bright and cheerful natures striving for activity and diversity. However, such models look great on ladies of any age who have a weakness for snow-white shades;
• leopard - African sexuality. The colors have returned to the trend category again and have gained popularity among young girls who want to emphasize their sense of style and freedom. According to research, these colors are especially attractive to the stronger sex, which increases the demand for models;
• green - a shade of wildlife. An excellent option for white ladies and girls, therefore, swimwear of this color is presented in almost every Victoria's Secret collection;
• pink - femininity and tenderness. This color enjoys the attention of young women who seek to be the center of attention and are distinguished by a perfect figure, whose advantages are emphasized by pink. It is important to know that the shade can fill up, therefore, these models should be consulted in the absence of external imperfections of the body.

Model overview

Victoria Secret has presented a collection in 2020, which includes swimwear of a wide variety of types. Maintaining its own philosophy, the brand strives to offer women a variety of options in which both skinny and curvy ladies will look attractive, luxurious and sexy.

The Bandeau swimsuit is a suitable solution for ladies of different ages and shapes. Separate models have a distinctive feature - the upper part resembles a tape, which is attached by side bones. Thanks to them, the bra is firmly fixed and does not slide down.

The model allows you to get an even tan and makes your eyes move from imperfections of the thighs to the chest.This swimsuit is a suitable choice for delicate and fair-haired girls and women looking for a honey-colored skin.

Swimwear "Push up" is an invention that helps the breast to look firm and lush. Such models are designed for girls who naturally have a small bust. The design feature is the presence of rollers and seals that help not only visually enlarge the chest, but also make the wearing of the suit comfortable.

Made of knitted cotton, this model helps to emphasize eroticism and femininity. It is an ideal solution not only for beaches, but also for celebrations and celebrations in the coastal area.

An important advantage of a swimsuit is free air access to the body. This is very important for ladies with skin sensitivities or allergies to standard synthetic materials used in swimwear.

Also, such a swimsuit is very easy to maintain and much more durable than alternative models. It can be washed in a washing machine on the most gentle mode: in this case, you can conquer the beaches with your own non-triviality for several seasons.

Triangle is the record holder for sales. These swimsuits are made of neoprene - a particularly durable and dense fabric with increased durability characteristics. The upper part of the suit is usually boned for comfort and a good fit.

This specificity provides several advantages:

• preservation of the original appearance for a long time;
• no stretching of the fabric;
• the brightness level remains pristine even after multiple exposure to salt and fresh water.

Models in this style are suitable for women of different ages due to their ability to hide body flaws and emphasize dignity and sexuality. Colors and prints are presented in such a variety that even a woman with the most refined taste will choose the best model for herself.

Monokini is a revolution in beachwear trends. Such a swimsuit helps to focus on the ideal parts of the body, however, it requires a certain courage from a woman: such products greatly open the chest. The upper part is attached to the lower part with strips of fabric or delicate fittings.

Given the design features, such bathing suits are most suitable for girls with ideal shapes: due to the tight fit of the fabric, all imperfections are immediately striking.

Tanning girls should pay attention to Bikini sores. This model covers the body minimally, so the sun's rays illuminate almost the entire body. A swimsuit like this is perfect for sexy lionesses who love to soak up the sun or swim. However, you will have to forget about beach sports - the model is not suitable for active physical activity.

Why is the production of swimwear discontinued?

Recently, a Victoria's Secret spokesman announced that due to a change in development strategy, the brand is abandoning swimwear collections and plans to focus on lingerie, perfumes and clothing for sports and outdoor activities.

This decision is due to the fact that the profit from the sale of swimwear was only 6% of the company's total revenue, which prompted the board of directors to revise the company's policy and focus on other segments of the fashion and beauty market.

Victoria Secret is a brand that produces lingerie and swimwear of the highest quality, and even though 2020 will be the last year when you can buy swimwear from this brand, the manufacturer remains a leader in the manufacture of products for women who want to feel confident and relaxed.

Victoria's Secret Swimsuit Videos

Victoria's Secret swimwear:

https://www.youtube.com/watch?v=eq7VqDWxZ88

Victoria's Secret swimwear on ordinary women: