The new palette from Selective Professional Evo is long-lasting dyes that take well even on gray hair. Usually active dyes spoil the root structure. But this paint contains lipid concentrates identical to natural ones. In the process of dyeing, they penetrate into the hair, strengthening and creating a cosmetic effect.
Features of Selective Evo professional hair dye
Selective Professional Evo (the palette includes 105 basic and 68 conceptual shades) is series of permanent paints from a popular Italian manufacturer.
A special effect after staining is achieved due to the features:
- Optimized Color Diffusion Sistem formula. With its help, a product is produced that first dyes each hair separately, and then envelops it with a protective film. It retains color and creates a natural shine;
- the composition includes a concentrate of lipids - a substance that is produced by hair follicles. Any active dye is bad for the health and condition of the hair. And lipids contribute to their rapid recovery;
- bioidentical complex of components. The formula is thought out so that there are just as many active substances as required for coloring. If there are more of them, then they will greatly ruin the hair;
- the paint lays down evenly, the color is the same everywhere. But for this it is necessary that the primary shade be uniform. If the hair is partially lighter or darker, first even out the tone, and only then apply the final dye.
All colors are persistent, do not wash off with shampoos, and do not fade after using masks. The palette is presented in an assortment, you can choose according to taste and preferences.
Selective Professional Evo paint manufacturer
Selective Professional is a brand of the Italian company Tricobiotos S.p.A, which started its activities in 1982. It appeared in Russia in 1995 and immediately became popular. Widespread use of paint owes its versatility, it can be used at home and in salons. There are no special requirements for mixing or applying to hair.
In translation, Selective Professional means "the choice of professionals." Leading stylists and hairdressers are involved in the creation of products.
The company works in different directions:
- improving the formula and composition;
- selection and quality control of components;
- development and implementation of new technologies in the production process;
- testing of products before delivery to the world market;
- constant expansion and updating of the palette.
Selective Professional products are presented not only in the form of paints. The company offers products for hair restoration, strengthening the root structure and ends, curling (home and chemical). Also, each product line includes several products adapted to different consumer needs.
Paint release form
Selective Professional Evo, the palette of which is very extensive, is available in a plastic tube with a cap. It is placed in a cardboard box. The color number is indicated on it. There is no shade table because it is very large. The manufacturer invites customers to familiarize themselves with shades from cosmetics distributors.
Also on the package it is indicated:
- information about the manufacturer;
- composition;
- shelf life;
- information about paint in several languages.
The kit includes only paint and instructions for use. Protective gloves and oxidation emulsion must be purchased separately.
Composition
The manufacturer uses a unique formula. Each component of the composition is responsible for the performance of its function. More details can be found in the table.
| Composition component | Act |
| Fatty acids: linoleic, palmitic and stearic | Restores hair structure, prevents flaking and flaking of the scalp. |
| Cereal proteins | Strengthening the structure, hair becomes susceptible to the action of nutrients and vitamin complexes. |
| Ceraflux Unique Ingredient (Lipid Concentrate) | Prevents hair bouncing. Smoothes the color by spreading it evenly along the entire length. Retains color and natural shine. |
| Beeswax | Covers the skin with a protective film that reduces the harmful effects of active coloring elements. |
| Complex "Fitosterol" (alcohol-based dye) | Promotes coloring of all types of hair, including gray hair. |
| Vitamin and mineral complexes | They have a general beneficial effect on roots, curls and scalp, moisturize and condition. |
| Dyeing components | The main purpose of the product is to color the hair. |
| Aromatic substances | Gives a pleasant floral aroma, excludes ammonia vapors. |
Product advantages, disadvantages
Selective Professional Evo (the palette contains many colors and shades) is a professional tool. At the same time, it is characterized by simple instructions for use.
The product has plenty of advantages:
- thanks to a well-designed composition formula, the final color always matches the description. It does not show other shades, as is the case with inexpensive and low-quality paint;
- rich selection of shades;
- natural color and shine after using paint;
- simultaneous coloring and restoration of hair and scalp;
- the formula of each color from the palette is identical, so paints can be mixed to get a unique final shade;
- simple and clear instructions for using the product, which even a person far from hairdressing can handle;
- complete safety of use. Even if the agent gets on the mucous membranes, it will not harm.
Among the disadvantages, users and hairdressers indicate a high cost. But given that the original color lasts for at least 2 months, and the manufacturer offers packaging in large volumes, costs can be minimized.
Selective color lines
Selective is a brand that includes several lines, each of which has its own characteristics:
- Selective Professional Evo - the most popular paint with simple instructions for use. Colorevo Glitch is a separate subcategory for highlighting, and Blond is for lightening;
- Oligomineral cream - paint with permanent substances for complete coloring of gray hair.
- Reverso Hair Color - a remedy for people with hypersensitivity of the scalp and brittle hair. A characteristic feature of the line is that the composition is completely free of ammonia. Hair is completely dyed, but the color does not have the same fastness as other products.
- Direct Color - a product recommended by hairdressers if the hair is severely damaged by previous dyes. It is possible to maintain the desired shade, but at the same time heal and restore the curls.
- Color charge - tonics that are used to maintain color. They are not intended for primary staining, but they can help out if you need to quickly update the shade, hide overgrown roots.
Also, the list of products from Selective is replenished with non-dyeing names: conditioners, hair masks, regenerating and moisturizing agents.
Selective Evo color palette, shade numbers
The entire palette of shades is divided into several color categories:
- natural. This includes the black, light, dark and chestnut group;
- super lightening shades 1000,1001, 1003, 1011;
- ash - all shades with the designation .1 (for example, 7.1 - ash brown);
- beige - shades marked with .2 and .23;
- golden - shades with the designation .3 and .34;
- copper - shades .4;
- red - shades .6;
- purple - shades. 7.
Fantasy shades deserve special attention.
They are presented in unnatural colors and are intended for those who are not afraid to experiment:
- "Havana";
- "Cinnamon";
- "Burnt Earth";
- "Clay";
- "Biscuit";
- Chianti;
- "Cocoa".
The palette is complemented by other shades that are mixed to create a unique color:
- ash intensive;
- purple intense;
- bleaching agent;
- red intensive;
- blue;
- yellow.
Step-by-step instructions for using Selective Professional Evo
The Selective Professional Evo palette is available in convenient packages, which include detailed instructions for use.
Usage is divided into several stages:
- Hair is washed, combed thoroughly.
- The product is diluted according to the instructions on the package.
- Staining begins from the back of the head with a special brush.
- Gradually rise to the parietal zone, separating the strands with an approximate even parting with a single-row comb.
- First, the roots are painted over, then the paint is distributed along the entire length.
- After applying the product, they wait for the time specified in the instructions (25-40 minutes, depending on what color you plan to get).
- The composition is thoroughly washed off the hair with running water. You can also use the supplied rinse aid.
It is advisable not to rub your hair with a towel after dyeing and do not use a hairdryer. They need to get slightly wet, let dry naturally. To maintain color, hairdressers advise using Selective Professional mousse. And to moisturize and restore with ox after staining, masks from the same manufacturer should be applied.
It is best to test for allergic reactions before use. First, prepare the product according to the instructions on the package. After that, a little composition is applied to the bend of the elbow. Then they wait 30-40 minutes, after which they are washed off with warm water.
If during the test and within 1 hour after there was no burning, redness and itching, then the paint can be used. If the use of paint is not the first, testing is not carried out.
How to use root dye paint?
As the hair grows back, the roots need to be tinted constantly to maintain their natural color along their entire length.
First, several recommendations of hairdressers are taken into account:
- hair at the roots without coloring pigment. Therefore tonics will not work. Only use resistant paint;
- if the roots are gray, you should use a special super-resistant line Oligomineral;
- during pregnancy and HS, you can not use products containing ammonia;
- before using the dye, wash your hair with shampoo to remove particles of gel, mousse, varnish or other styling product;
- the frequency of staining should not exceed 1 time in 3-4 weeks, even if the roots grow very quickly.
Root coloring is performed according to the instructions:
- Clean hair is divided into 4 strands in approximately equal shares, each is fixed with hairpins or bundles.
- They paint over the roots along the perimeter of hair growth, paying special attention to the areas at the temples, forehead and behind the ears.
- They paint over every parting.
- One of the harnesses is removed. The strand is divided into several small pieces. Carefully paint over the partings between them.
- The procedure is repeated with the rest of the strands.
- The paint stays on the hair for the time specified in the instructions (20-30 minutes).
- The product is washed off with warm water, preferably with shampoo.
At the end of the procedure, a moisturizing balm or a regenerating mask is used. Since the dye components are highly damaging to the hair and scalp, you need to help them recover faster.
Do not use paints at elevated temperatures. A change in the temperature regime during the period of exposure of the dye components will lead to the appearance of a different shade that does not correspond to the manufacturer's table.
Also, do not paint the roots when there are open wounds or abrasions on the scalp. The agent, if ingested, will cause severe itching and a negative reaction.
Paint price
Selective Professional Evo, whose palette includes all basic colors and shades, will cost 620-680 rubles. To dilute the composition, you will need an oxidizing emulsion, which can be bought for 125 rubles.
If there is no paintbrush, costs increase by 40-70 rubles. No protective gloves are included. You can buy reusable latex for 65 rubles, or a set of disposable (100 pcs.) For 660 rubles.
After application, the entire palette from Selective Professional Evo does not sting the skin. The paint does not have a characteristic pungent odor due to the fragrances included in the composition. It can be called one of the best products that can transform a woman, while maintaining a natural shine and rich color.
Video about Selective Professional
Densi fill procedure from Selective Professional:
Olgomineral paint is especially popular among craftsmen, the palette of which consists of 72 shades. Thanks to special pigments of high durability, the dye provides a long-lasting dyeing result, gives the hair a deep, saturated color. A bright and intense shade, as if imbued with Italian expressiveness and passion, will make your look unique.
To date, the Italian hair dye Selective Professional occupies a leading position in the field of coloring agents, it rightfully belongs to the honorable fifth place, after such brands as Schwarzkopf, Wella, L'Oreal.
Selective Professional combines durability and ease of use. The dye provides one hundred percent coverage of gray hair, gives hair a beautiful rich shade and healthy shine. In addition, due to the inclusion in the composition of the caring components, the hair is nourished, moisturized and protected. The dye smoothes the hair, making it soft and manageable. Does not cause allergies. Does not have a strong unpleasant odor.
The EVO Blond line has been created especially for lightening hair, which allows you to lighten hair by 4-5 tones.
A special surge in the popularity of the Italian Selective paint was observed in 2002. It was then that the paint intended for highlighting, Glitch Color, was released. The peculiarity of this paint is that with its help you can achieve an excellent highlighting or coloring result without the preliminary use of clarifying agents.
A bright saturated color is obtained in one application. Even if you have dark hair, you will achieve beautiful contrasting results. The paint provides simultaneous lightening by 2-4 tones and toning. Stripes after Glitch Color acquire an incredibly beautiful shine and color play. And this is just 15 minutes! The most daring ideas can now be brought to life: the paint palette includes the following colors: yellow, copper, copper-red, red. Glitch Color is very versatile and economical to use. One tube is enough for about 4 uses.